From crafting creative campaigns to building meaningful media relationships, I bring a curious mind, strategic eye, and endless enthusiasm to the table. Speaking of tables—I’m a big foodie and will never say no to a taco (or a TikTok trend about them). When I’m not deep in a pitch or brainstorming campaign ideas, you’ll find me exploring a new city, hunting down the best local bites or planning my next adventure

my approach

NEVER SAY 
“NO” TO A TACO

I’m Caroline, a passionate, team-oriented PR strategist with expertise in social media, event planning, and advertising. Fun fact: I grew up singing and learned to read sheet music before I could drive. Though I no longer sing on stage, I love helping brands find their voice (and make some noise online while they’re at it).

HI THERE, IT’S ME AGAIN-

Fresh Ideas, Creativity & A Fearless, Can-Do Attitude

Through my SMU coursework, multiple internships and an epic year studying abroad in Barcelona, I explored all aspects of the PR world.

Most recently, I worked as a digital PR intern for Factory PR, where I contributed to influencer marketing campaigns for ASOS, IKEA, REPREVE and other global brands.

If you’re searching for a true team player with fresh ideas and a fearless, can-do attitude, let’s chat!

I earned my undergraduate degree from Southern Methodist University.

I’m on a lifelong mission to find the best chocolate chip cookie in NYC. 

I used to have a charcuterie board business in high school. I still dabble in making them; it’s so fun for me. 

If I see a dog, I will stop and talk to it like a person. No exceptions. 

I’m a major foodie. No matter what, I always photograph my food before digging in. (My camera roll is one long menu!) 

Traveling is one of my passions. I traveled to 15 different countries while studying abroad in Spain, and I’ve called four cities home in the past four years: Charlottesville, Dallas, Barcelona and NYC.

5 Fun Facts About Me

“Caroline has a natural ability to assess a situation, contribute thoughtful ideas and elevate the conversation.”

fiona Rose, Photographer

"The photos Mathilde captured really took my breath away"

Rachel Inman, Business coach

"I've never seen photos of me that I liked, until I saw these ones"

Caroline Williams